Private Label Strategy: How To Meet The Store Brand Challenge Nirmalya Kumar
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Private label strategy : . Private label or public brand? : . how to meet the store brand challenge / Nirmalya Kumar, .. Nirmalya Kumar is a Visiting Professor of Marketing at London Business School. . Private Label Strategy (2007 . how to meet the store brand challenge. Kumar N; .

Private Label Strategy: . How to Meet the Store Brand Challenge," Nirmalya Kumar and Jan-Benedict E.M. Steenkamp . against--or collaborating with--private label .

Books/Chapters Private Label Strategy: How to Meet the Store Brand Challenge. Nirmalya Kumar; Jan-Benedict E.M.

Private Label Strategy: How to Meet the Store Brand Challenge eBook: Nirmalya Kumar, Jan-benedict E. m. Steenkamp: Amazon.com.au: Kindle Store

Private Label Strategy: How to Meet the Store Brand Challenge is a book by Nirmalya Kumar and Jan Benedict Steenkamp.This book describes the strategies for private labels that major. Nirmalya Kumar. Singapore Management . Private Label Strategy: How to Meet the Store Brand Challenge . Global Foods: Facing the Hypo-Mart Challenge, August 27,1998.. Private Label Strategy has 54 ratings and 7 reviews. . How to Meet the Store Brand Challenge as Want to Read: . More about Nirmalya Kumar. d77fe87ee0
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